WLS 2014 AwardsThe WLA Advertising Awards are a traditional component of every WLA biennial convention, designed to acknowledge and promote best practice in lottery industry advertising.

The awards provide an ideal platform for you to gain industry exposure for the promotional material produced by your lottery in the past year.

This year’s winners will be selected by delegates present at the Interactive Advertising Awards session at WLS 2014 in Rome, Italy, on Wednesday, November 5, 2014 from 09:00 – 09:45. A Grand Global Advertising Award, representing the best advertisement overall, will be presented during the closing dinner of WLS 2014.

Advertising Award categories

WLA Advertising Award entrants may submit entries in three categories:

• Category 1 – Best Product Advertising broadcast on TV/cinema
(numbers games, sports betting and instant games)
• Category 2 – Best New Media Advertising
(ads created for distribution via Internet, social media, e-mail, mobile phones etc.)
• Category 3 – Best Corporate Advertising
(TV/cinema ads that profile the organization)

Submission procedure

Please follow the procedure described below to submit your entry:

STEP 1: Send an e-mail request to the WLS Awards Committee at wlsawards@world-lotteries.org to receive a user name and a password to access the dedicated WLS 2014 advertising awards entry website: www.wls2014.com/advertisingawards.

STEP 2: Upload the entry files and fill in the required details for your submission as instructed on the website. You will receive a written confirmation by e-mail from the WLS Award Committee within 24 hours (working days) of receipt of your entries.

STEP 3: Complete the official registration and make your payment on the dedicated WLS 2014 advertising awards entry website: www.wls2014.com/advertisingawards.

NOTE: Registration and payment must have been completed to allow judging of entries.


All WLA member lotteries are eligible to enter the WLA Advertising Awards Competition (with the exception of the host lottery, Lottomatica).

Advertisements and promotions released to market between January 2013 and June 2014 are eligible for participation in this year’s awards competition.

Print advertisements and promotions are not eligible for submission.

There is no limit on the number of entries a WLA member lottery can submit in any one category or for the awards as a whole.

Award submission guideline and format

  • Each entry should comprise a high-resolution video or media file as per the instructions on the Awards Entry website and a fully completed form with corresponding details for each entry. All submission descriptions should be submitted in English and total no more than 500 words. Use the form on the Awards Entry Website to nominate the category you would like your submission to be entered into; the objectives and target audience of the campaign the advertisement was part of; and the outcomes achieved. The dedicated WLS 2014 advertising awards entry website may be accessed at: www.wls2014.com/advertisingawards.
  • All submissions must be submitted via the dedicated WLS 2014 advertising awards entry website at www.wls2014.com/advertisingawards by Friday, September 19, 2014.

Each advertisement submitted should have a maximum length of 90 seconds. Non-English entries must be submitted as a dubbed English version or have English subtitles.

All entry files should be labeled as indicated hereunder:


LOTTERY (acronyms):FDJ (for Française des jeux)
AWARD: WLA AWARD CATEGORYBest product advertising
ENTRY TITLE: Jingle Bell Bucks SampleFDJ_WLA_BNG_Jingle Bell_Bucks

Judging criteria (advertising)

Entries will be judged against the following criteria:

  • Impact / effectiveness of the game / product
  • Information content (relevance to target audience)
  • Design / aesthetic appeal
  • Creativity
  • Ability to gain and maintain the customer’s attention (cut-through)
  • Ability to change customer perception Any other criteria the judging panel deems appropriate

Judging panel

Lottomatica as the host lottery has recruited a panel of industry experts to assess submissions against the above criteria. Panel members have a good awareness of global advertising / marketing trends and the ability to maintain a global perspective during the judging process.

Judging process

The judging panel will assess submissions against the defined criteria and select a shortlist of three submissions in each category.

The shortlisted submissions will be announced and screened at the Interactive Advertising Awards session on Wednesday, November 5, 2014, from 09:00 – 9.45 in the plenary room “Salone dei Cavallieri”. We encourage the WLA Advertising Awards contestants and all delegates to attend the Interactive Advertising Awards session to vote for their favorite advertisement in each category.

The winners will be presented a trophy in the last part of the same session.

From the three winning submissions, the panel will select the Grand Global Advertising Award winner.

The decision of the judges will be final and binding and appeals will not be entered into. Please note that submissions will not be returned following judging.

Deadline for submissions

Submissions must reach the dedicated WLS 2014 advertising awards entry website by close of business (Central European Time CET) on September 19, 2014.

Entry fee

An entry fee of EUR 500 per submission is payable via the dedicated WLS 2014 advertising awards entry website at the time of submission:

Entry fees must be received by close of business on September 19, 2014 (CET). Please note that there is no entry fee for the Grand Global Advertising Award as winners from the three award categories will automatically be entered into the pool for this award.


The winning entry in each category as well as the winner of the Grand Global Advertising Award will be presented with a trophy*. The trophies for the individual category winners will be presented following the voting during the Interactive Advertising Awards session on Wednesday, November 5, 2014 from 10:00–10:45. The Grand Global Advertising Award trophy will be presented the same evening at the WLS 2014 closing dinner.

*The trophies presented in Rome will be mock trophies. The original trophy, engraved with the winning lottery name will be sent to each winner by post after the summit.


Please direct any questions you have regarding the awards to the WLS 2014 Awards Committee via email at wlsawards@world-lotteries.org.

Please reference "WLA Advertising Awards" in the subject line.

Your participation in the WLA Advertising Awards for 2014 is appreciated. We look forward to seeing your submission/s and wish you the very best of luck with your entry.