Friday, October 31

00:01 – 08:00

Decorator preparations

08:00 – 24:00

Exhibitor build – Trade show
For contributors only

19:30 – 22:30

Volunteers' welcome reception

Saturday, November 1

08:00 – 24:00

Exhibitor build – Trade show

08:00 – 10:00

Volunteers' briefing

13:00 – 17:30

Imperial Rome tour (Delegates / Partners)

14:00 – 17:00

Registration desk open

Garden Lobby

15:00 – 18:00

Networking activity for Executive Committees and Contributors
(By invitation only)


Free evening

Sunday, November 2

09:00 – 20:00

Registration desk open

Garden Lobby

09:00 – 13:30

Capitoline Hill and Roman Forum tour (Delegates / Partners)

 09:00 – 13:30

Baroque Rome tour (Delegates / Partners)

10:30 – 13:00

WLA Executive Committee meeting

Room Sala Ellisse

17:00 – 18:00

Master of Ceremonies: Ms. Juliet Linley Vinci
Welcome addresses

Keynote 1
Mr. Bertrand Piccard
Adventurer, initiator, chairman, and pilot of Solar Impulse

Room Salone dei Cavalieri

18:00 – 19:30

Trade Show opening

20:00 – 24:00

Opening dinner
(Hosted by Lottomatica)
Villa Miani

Monday, November 3

08:00 – 16:30

Registration desk open

Garden Lobby

09:00 – 10:00

WLS 2014 official opening

Mr. Marco Sala, CEO GTECH S.p.A.
Mr. Jean-Luc Moner-Banet, WLA President
Mr. Pier Paolo Baretta, Undersecretary, Ministry of Economy and Finance, Italy

Room Salone dei Cavalieri

10:00 – 11:00

Keynote 2
Mr. Luca Cordero di Montezemolo

Room Salone dei Cavalieri

11:00 – 11:30

Coffee break

11:30 – 12:30

Keynote 3
Ms. Erin Lyon
Executive Director, CSR Asia

Room Salone dei Cavalieri

12:30 – 14:30

Trade show and lunch

14:30 – 15:30

Parallel 1
The Internet:
The future for lotteries

Moderator: David Loeb

Peter Zäll
Sr. V.P. Product & Marketing
Svenska Spel

Gunnar Ewald
Senior Vice President
LOTTO Hamburg GmbH &
WLA SRMC representative

Matteo Monteverdi
Senior Vice President of Interactive

Room Salone dei Cavalieri

Parallel 2
Staying relevant in the world of social media

Moderator: Tim Copper
Digital Director
Camelot U.K. Lotteries Limited

Wayne Pickup
Lotto New Zealand

Jan Peder Strømslid
E.V.P. Communication and Strategy
Norsk Tipping

Susan Dolinski
VP Social Responsibility and Communications

Room Sala Ellisse

Parallel 3
Regulating authorities: Towards global convergence or not?

Moderator: Fernando Paes Afonso
Santa Casa de Misericórdia da Lisboa

Charles Coppolani
(Regulator, France)

Luigi Magistro
(Regulator, Italy)

Robert Chappell
South Australian
Independent Gambling

Room Terrazza Monte Mario

15:30 – 16:00

Coffee break

16:00 – 17:00

Parallel 4
The lottery in your pocket:
Apps for smart phones and

Moderator and speaker: Seah Chin Siong
Deputy Chief Executive Officer
Singapore Pools

Albert Lee
Football Content and Planning Manager
Hong Kong Jockey Club

Clement Aubin
Manager Internet Lottery Loto-Quebec

Frank Cecchini
Chief Commercial Officer
Novomatic Lottery Solutions
(WLA Gold Contributor)

Room Salone dei Cavalieri

Parallel 5
Driving sustainable advertising

Moderator: Sandra Harrison
Tribe Communication advertising and web agency

Sally Cowdry
Marketing Director
Camelot U.K. Lotteries Limited

Zenita Strandänger
Head of Corporate Social Responsibility
Svenska Spel

Sue van der Merwe
Chief Operating Officer
Tatts Lotteries

Room Sala Ellisse

Parallel 6
Electronic gaming machines

Moderator: Buddy Roogow
Executive Director
D.C. Lottery and Charitable Games Control Board

Jean-Luc Moner-Banet
CEO, Loterie Romande &
WLA President

Brent Scrimshaw
President and CEO
Atlantic Lottery

Shay Segev
Chief Operating Officer
Playtech PLC
(WLA Gold Contributor)

Room Terrazza Monte Mario

17:00 – 18:30

Trade show


Contributors' event

Tuesday, November 4

09:00 – 09:45

Keynote 4
“The future of gaming”
Dr. Jane McGonigal
Game designer and author of "Reality is Broken"

Room Salone dei Cavalieri

09:45 – 10:15

Keynote 5
Mr. Giovanni Malagò
Chairman of the Italian National Olympic Committee (CONI)

Room Salone dei Cavalieri

10:15 – 10:45

Coffee break

10:45 – 11:30

Preserving the integrity of sports: Global status

Moderator: Jean-Luc Moner-Banet, CEO, Loterie Romande

Friedrich Stickler, EL President

Soo Nan Tan, CEO, Singapore Pools & Chairman of APLA

Kristóf Szűcs, Integrity Unit representative, SportAccord

Pâquerette Girard-Zappelli, Secretary of the Ethics Committee, IOC

Room Salone dei Cavalieri

11:30 – 13:00

Platinum Contributor session

Moderator: Rebecca Paul Hargrove, CEO, Tennessee Education Lottery Corporation

Gavin Isaacs, President & CEO, Scientific Games Corporation

George Zenzefilis, Chief Products & Services Officer, INTRALOT Group

Jaymin Patel, President & CEO, GTECH Americas

Mike Veverka, CEO and Founder, Jumbo Interactive Limited

Room Salone dei Cavalieri

13:00 – 15:00

Trade show and lunch

15:00 – 16:00

Keynote 6
Ms. Gillian Hughes
EMEA Manager, Real Money Gaming and Social Casino

Salone dei Cavalieri

16:00 – 17:00

Parallel 7
Draw based games:
How to make them grow?

Moderator: Gary Grief
Executive Director
Texas Lottery Commission

Rodrigo Cigliuti
Federal Delegate
Tierra del Fuego Lottery

Ken Schulzke
Vice President Marketing

Giovanni Tammaro
Marketing Director
Loterie Romande

Room Salone dei Cavalieri

Parallel 8
Sustainability of instant
tickets in an online world

Moderator: June Roache
S.A. Lotteries

Jennifer Westbury
Executive Vice President,
Sales & Customer Development
Pollard Banknote

Dr. Ioannis Katakis
Executive CEO

Avi Levy
Instant Tickets Marketing Director
Mifal Hapais

Room Sala Ellisse

Parallel 9
“Do governments benefit more from a monopoly-based or a competitive-based sports betting environment?”

Moderator: Dudu Ndendwa
Corporate Executive, Commercial
Gidani (Pty) Ltd

For the proposition:
Younes El Mechrafi
Director General
Marocaine des Jeux et des Sports

Jim Yu
Vice President Ltd.
(WLA Gold Contributor)

Against the proposition:
Ludovico Calvi
Head of Betting
Lottomatica Scommese

Niels Erik Folmann
Danske Licens Spil

Room Terrazza Monte Mario

17:00 – 17.30

PGRI's Lottery Industry Hall of Fame

Room Sala Ellisse


Free Evening
(Includes optional tour of the Palazzo Barberini, hosted by Lottomatica)

Wednesday, November 5

09:00 – 10:00

Keynote 7
“Google innovations and how to build your brand on YouTube?”
Ms. Caroline de Fontenay
Google, Head of Brand Activation for France, Italy, and Spain

Room Salone dei Cavalieri

10:00 – 10:45

WLA Advertising Awards
Interactive awards sessions

Room Salone dei Cavalieri

10:45 – 11:15

Coffee break

11:15 – 12:30

Lotteries Summit and Pep-Talk
“Lotteries 20/20… for a clearer vision of the future”

Moderator: Ray Bates, EL Honorary President

Michelle Carinci, CEO, Lottotech Ltd.

Richard Cheung, Executive Director, Customer and Marketing, Hong Kong Jockey Club

Inmaculada Garcìa, President, SELAE

Theo Gossner, CEO, Westdeutsche Lotterie GmbH & Co. OHG

Garry Grief, Executive Director, Texas Lottery Commission

Luis Gama, Director, Dirección de Loterías y Quinielas

Room Salone dei Cavalieri

12:30 – 14:00

Trade show and lunch
Official closing of trade show

14:00 – 14.30

Distribution of documents for the WLA General Meeting

14:30 – 17.00

WLA General Meeting
(Including regional associations' reports and presentation of the WLA RG Award)

Room Salone dei Cavalieri

17:00 – 18:00

First meeting of the new WLA Executive Committee

Room Sala Ellisse

Thursday, November 6

09:30 – 15:00

Optional networking day
Italian cooking lesson, lunch, and shopping at EATALY